With such broad product marketing experience in a variety of markets, we’ve used nearly every internet strategy and tool available and we know when, where, why and how to use them. Given your company’s specific market and resources, there are certain tools and methods you should concentrate on and some you should ignore. As your circumstances change, so should your online product offering and marketing mix.
Strategic Planning
Lucidiom Group has helped dozens of clients define their product and marketing strategies. The two strategies go hand in hand and we’ve found that you can’t effectively improve one while ignoring the other. A great online product or website starts with a great overall strategy. And it continues with a marketing plan that has been optimized according to that strategy, product and website.
Online Product Management
Is your online product or service not selling as well as you’d like? Are you sure marketing and advertising is the problem? The first place we look is the website, service or product. Is it well designed – intuitive enough that users can simply “perceive” where to go and what to do without being told? We’ve helped a number of clients optimize their online products and websites to ensure their goals are being met, whether those are product adoption, recurring usage, website traffic conversion, lead generation, etc. When the website or product is healthy, it’s time to cost-effectively drive a lot of new customers to it. And for that you need optimized marketing.
Optimized Marketing
In every case clients receive what we call Optimized Marketing. We take a comprehensive view of their current situation and where they want to be. Then we prioritize tactics to their market, strategy & resources. Our prescribed solution is always flexibly prioritized, meaning we start with actions that will deliver the biggest possible return on investment and build on them. This flexibility allows you to pay for only what you need.
Outsourced Marketing
For well-funded startup companies, we can act as a ready-to-sprint marketing department. You won’t spend months waiting for your marketing exec to get up to speed or layout a marketing plan. We’ll hit the ground running with an optimized plan and tangible actions within the first week.
Strategic Online Marketing Services
If you don’t have an effective one already, you need an online strategy. You need an optimized plan and maybe even training and management for your existing team. We can help with the following.
- Marketing Audit
- Marketing Plan Development
- Marketing Program Management
- Marketing Team Management & Training
Tactical Online Product & Marketing Services
If you are starting from scratch with your web marketing we can prioritize a set of tactics and begin immediately on any of the following.
- Website Functional Design
- Website Lead Conversion Optimization
- Search Engine Marketing (natural search optimization and pay-per-click)
- Online Lead Generation Processes
- Social Media Marketing
- Online Public Relations
- Webinars
Traditional Marketing
Along with our focus on online marketing, we’ve created and managed highly successful traditional marketing and advertising efforts. Most companies are discovering that their web marketing efforts deliver the most new leads or sales for their marketing dollar. But that’s not always the case. We can incorporate and prioritize the following traditional tactics into our strategy and plans and even successfully implement them with our trusted partners.
- Print, Outdoor and Broadcast Advertising
- Direct Mail
- Sales Presentations
- Sales Scripts
- Event Marketing & Sales
- Press & Analyst Presentations
If you are wondering what we can do for you contact Lucidiom Group for a free analysis of your marketing strategy and plan.