In addition to the product redesign, Lucidiom Group helped HireVue’s internal marketing department define its branding, marketing plan and messaging. We created the functional design for the site and helped select a graphic design company to “put the clothes on it.” The site is search engine optimized (SEO) and highly optimized for generating corporate leads from its thousands of weekly visitors.

Along with ongoing site improvements, we create and manage online advertising programs and search engine optimization efforts. We contribute to most offline marketing and advertising efforts as well including public relations, event marketing, print advertising, webinars, emailing & list management, sales collateral, training, etc.

Based on analyses of Sapha’s target customer base and competition, we defined typical target “persona” visitors and created a functional design for the Sapha website. We also search-engine-optimized (SEO) and conversion-optimized the site. Using our functional requirements, Sapha’s in-house staff then graphically designed and developed the site for launch.

After launch, Lucidiom Group created and managed an online advertising campaign including natural search optimization and an extensive pay-per-click (PPC) campaign that have delivered thousands of leads and dozens of high-end business clients.

Lucidiom Group worked with the founders and a development team to create the brand, messaging and site functionality. Lucidiom Group assembled and led a virtual marketing team located across the country which launched and continued to market the site into 2010.

Besides creating the marketing plan, we delivered all forms of online and offline marketing including public relations, events, print, PPC and other online ads, search engine optimization, social media, newsletters and more.

In the process I decided to try out a new template while adding some customizations. I’m no developer but I don’t mind tinkering. So don’t judge too quickly. Check back once in a while and watch the progress.

We redesigned the website to make it more visitor-friendly and effective at promoting the various events, selling rodeo tickets, being found on search engines and more. To promote the events via social media we implemented the Days of ’47 Facebook page, Twitter account, newsletter and instructed other volunteers on how to get the word out. We also serve on the Publicity Committee to help direct offline promotion such as media/press relations, print materials, signage, etc.

We optimized the site for search engines, optimized their local online listings, created pay-per-click campaigns and set up their newsletter. Lucidiom Group continues to help Payroll Experts primarily by training their staff to do effective blogging, online social media, lead nurturing and even search engine optimization.