The Days of ’47

The Days of ’47 is an all volunteer organization that celebrates Utah’s pioneers, past and present. Among more than a dozen annual events, it organizes one of the country’s biggest parades and top PRCA rodeos. Serving on the Board of Directors, Lucidiom Group is responsible for all online promotion of The Days of ’47 organization and events.

We redesigned the website to make it more visitor-friendly and effective at promoting the various events, selling rodeo tickets, being found on search engines and more. To promote the events via social media we implemented the Days of ’47 Facebook page, Twitter account, newsletter and instructed other volunteers on how to get the word out. We also serve on the Publicity Committee to help direct offline promotion such as media/press relations, print materials, signage, etc.

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